In 1967, the Government of New Zealand created the Anti-Litter Council. This organisation is now called Keep New Zealand Beautiful Society. The Litter Control Council was established in 1979. Incorporated as a Society, it received a new structure and constitution. The Litter Act 1979, which introduced stronger anti-litter laws in New Zealand, also recognized the Council as the primary body responsible for litter reduction. In 1984, the Council changed its name to Keep New Zealand Beautiful Society Inc. to reflect a positive image and encourage a community-based approach towards litter problems.
Keep New Zealand Beautiful’s programs have evolved over the years to address litter abatement as well as other environmental goals such tree plantings and stream restoration efforts. They also target community beautification initiatives. These programmes are intended to spark children’s interest and motivate the nation to take part in the restoration, care and protection of their national and local environment.
Keep New Zealand Beautiful uses a collaborative approach in achieving its strategic goals. It partners with central and/or local government, iwi community funders, corporates and schools to realize shared objectives.
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